Mar 29, 2019

Facebook launches searchable transparency library of all active ads

by Aksha Verma
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Facebook’s Ads Archive that launched in May 2018 previously only included ads related to politics or policy issues, but now shows all active ads about anything, as well as inactive political and issue ads. It displays Page creation dates, mergers with other Pages, Page name changes and where a Page is managed from, and the option to report an ad for policy violations — all of which will be visible on a new Page Transparency tab on all Pages. Users can search political and issue ads by keyword or other ads by Page name, and Facebook will lend a hand with auto-fill suggestions and previous searches. The Library also displays Pages’ total political ads in the past week or since May 2018. And in mid-May, Facebook will move to offering daily downloadable Ad Library reports as well as monthly and quarterly ones instead of just weekly ones as it currently does.

The improved transparency could allow researchers, government investigators, journalists or anyone play watchdog to ensure ads aren’t being misused to spread misinformation, suppress voting, exacerbate polarization or otherwise be sketchy.

For more details on this news, visit this link: https://techcrunch.com/2019/03/28/facebook-ads-library/


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