Tata Consultancy Services (TCSNSE -0.02 %) is running controlled experiments on how to open up Ignio, its artificial intelligence platform, to third party developers including rivals to build applications on, as India’s largest IT services firm attempts to establish a software brand.
The plan for Ignio, launched commercially three years ago, looks a lot like General Electric’s strategy around its internet-of-things platform Predix. Companies can use applications built by other IT servics firms on the Predix platform. But TCS is working on Ignio’s business model, sales and branding strategy to differentiate it from its traditional services model.
Ignio helps clients cut operational costs by automating repetitive tasks — IT operations, batch processing and running business software systems such as SAP. Ignio is sold as a standalone product with additional services through a separate unit called Digitate.
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