Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty.

The first, launched earlier this month, features 14 Hello Kitty holograms, with further additions including the likes of Badtz-Maru, Keroppi and Pompompurin joining the line at a later date.

The new Hello Kitty content that is both fun and unique provides an immersive and interactive storytelling experience with the mixed reality filming techniques

Ref: http://www.licensing.biz/news/read/sanrio-teams-with-microsoft-hololens-for-hello-kitty-actiongram/045396