Feb 22, 2017

20th Century Fox and Lidl partner to bring first Ice Age baby collection

Written by Avantgarde
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20th Century Fox Consumer Products (Twitter:@20thcenturyfox) and Lidl (Twitter: @lidl) have partnered to launch the first baby line based on the hit animated movie franchise Ice Age.

The collection will launch across all of the retailer’s major stores in Europe.

Ice Age Baby at Lidl will incorporate character favourites Scat, Sid, Peaches and Julien in their original pencil drawing form to give the range a softer look.

Girls’ pieces will be available in an array of pinks, while boys can choose from navy blues, greens and stripes in a collection that is set to include long sleeve body suits, bedding and tights.


Ref: http://www.licensing.biz/news/read/20th-century-fox-teams-with-lidl-for-first-ice-age-baby-collection/045390

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