Feb 8, 2017

Discovery and Macy'd partner to debut Say Yes to the Prom dress collection

Written by Avantgarde
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Discovery Consumer Products (Twitter: @Discovery) has inked a new deal with retailer Macy’s (Twitter: @Macys), to be the exclusive retail home for the Say Yes to the Prom dress and jewellery line.

Available as part of a shop in a shop in the juniors department, the Say Yes to the Prom collection will boast various dresses and a jewellery line in 200 Macy’s department stores nationwide from February.

The collection has been inspired by TLC’s reality series Say Yes to the Dress, and launches just in time for TLC’s sixth annual Say Yes to the Prom initiative.

This initiative offers high school students the chance to have the prom dress of their dreams with additional educational preparations for college and future careers.


Ref: http://www.licensing.biz/news/read/macy-s-debuts-say-yes-to-the-prom-collection/045198

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