Nov 24, 2016

Playboy signs major licensing deals with John Varvatos and Already Design Co.

Written by Avantgarde
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Playboy (Twitter: @Playboy), an American men's lifestyle and entertainment magazine has signed two major licensing deals with John Varvatos (Twitter: @johnvarvatos), an American contemporary menswear designer and Already Design Co., a headwear designer to launch new customized apparel and headwear.

John Varvatos has unveiled a grey vintage graphic t-shirt adorning the Playboy logo and is now available for sale at select John Varvatos retail stores, online store ( and Bloomingdales.

On the other hand, the Playboy and Already Design Co Collaboration has resulted in the launch of Playboy inspired headwear. Designed by Tex Moton, the founder of a premium headwear brand YUMS, the collection comprises eight different hats each featuring the Playboy logo.

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