Oct 25, 2016

Bahubali: The beginning enters into licensing and merchandising deals

Written by Avantgarde
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Bahubali: The beginning that released in theatres last year won millions of hearts through its excellent cinematography and direction leaving its audience waiting eagerly for its sequel. The film raked a massive $92 million and was amongst the top 5 highest grossing Indian movies globally.

The makers recently decided to roll out a licensing and merchandising program for the blockbuster movie. The production house Arka Mediaworks (Twitter: @arkamediaworks) is focusing on three aspects: the movie, animation and the Virtual Reality content with two totally different strategies and creative content for the movie and animation for the consumer products and promotions. This would include a wide range of products belonging to varied categories like apparel, stationery, novelty, home d├ęcor as well as innovative non-traditional categories like financial services etc.

The production house are also willing to look at the other verticals like comics, games, merchandising, and brand partnerships etc. as independent revenue verticals.


Ref: http://www.licenseindia.com/archives/news/mega-blockbuster-baahubali-to-monetize-through-licensing

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