Oct 12, 2016

HBO partners with Push Merchandising to launch on-demand merchandise for the European market

Written by Avantgarde
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House Box Office (HBO) (Twitter: @HBO), an American premium cable and satellite television network has partnered with Push Merchandising to manufacture a range of on-demand merchandise for the European market.

According to the deal, HBO’s online European retail store will be integrated with Push Merchandising’s application processing interface(API) which will allow it to increase its range of products, designs, sizes and colours.

Using this model, products will be manufactured only on-customer-demand. This will allow HBO to launch new designs faster due to absence of huge inventories of finished products thereby keeping the store’s content fresh and up-to-date.


Ref: http://www.licensemag.com/license-global/hbo-partners-demand-products

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