Sep 26, 2016

Kodak appoints CAA-GBG for next phase of Brand Development

Written by Avantgarde
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Eastman Kodak Company(Twitter: @Kodak), an American technology company focused on imaging products has appointed CAA-GBG Global Brand Management Group, a joint venture between Global Brands Group Holding Limited and Creative Artists Agency (CAA) to expand its global brand licensing program.

CAA-GBG has been appointed through its TLC division which will be responsible for developing long-term brand extension strategies for the brand with a strong focus on audio-visual, technology and communication sectors. TLC has shortlisted North America, Latin America and Asia, with special focus on India as key markets for development of Kodak’s brand licensing program and aims to secure significant partnerships for the company.

Kodak, which enjoys a strong market standing in the field of technology has plans to partner with technology and lifestyle businesses with an aim to expand its global consumer footprint and to optimize the value of the brand across a wide range of products.



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